Korean War :: essays research papers

The Korean War originated in the division of Korea into South Korea and North Korea after World War II (1939-1945). Efforts to reunify the peninsula after the war failed, and in 1948 the South proclaimed the Republic of Korea and the North established the People's Republic of Korea. In 1949, border fighting broke out between the North and the South. On June 25, 1950, North Korean forces crossed the dividing line and invaded the South. Soon, in defense of the South, the United States joined the fighting under the banner of the United Nations (UN), along with small continents of British, Canadian, Australian, and Turkish troops. In October 1950, China joined the war on the North's side. By the time a cease-fire agreement was signed on July 27, 1953, millions of soldiers and civilians had perished. The armistice ended the fighting, but Korea has remained divided for decades since and subject to the possibility of a new war at any time. The Korean War was one of the most destructive of the 20th century. Perhaps as many as 4 million Koreans died throughout the peninsula, two-thirds of them civilians. China lost up to 1 million soldiers, and the United States suffered 54,246 dead and 103,284 wounded. Other UN nations suffered 3,322 dead and 11,949 wounded. Decades later, Koreans still seek reconciliation and eventual reunification of their torn nation. From the day when North Koreans attacked South Korea on June 25, 1950 to the day of the armistice on July 27, 1953, the events of the Korean War revealed the mass destruction, pain, and suffering Koreans had to endure. The Korean war can be divided into three phases. The first phase began on June 25, 1950 and ended on the day United Nations (U.N) forces thrusted into North Korea's territory. The second phase of the Korean war was essentially the Southern unit's attack and retreat from North Korea. The last phase of the war consisted of the "see-saw" fighting on the thirty-eighth parallel, stalemate, and negotiation talks. On June 25, 1950 at 4 a.m., 70,000 North Korean troops with Russian T-34 tanks crossed the thirty-eighth parallel. President Truman appealed to the United Nations to take "police action" against the "unwarranted" attack. Hence, under the "name of the United Nations", the United States was able to send troops and forces. On June 29, the North Korean Army, Korean People's Army (KPA), pressed southward and captured Seoul.

Retail Management Exam Notes

World of Retailing Retailing: the set of business activities that adds value to the products and services sold to consumers for their personal use or family use * Retailer: a business that sells products and/or services to consumers for their personal or family use * Supply Chain: set of firms that make and deliver goods and services to consumers * Wholesalers: engage in buying, taking title to, often storing, and physically handling goods in large quantities and then reselling the goods to retailers and other businesses * Vertical Integration: that a form performs more than one set of activities in the channel, as occurs when a retailer engages in wholesaling activities by operating its own distribution centers to supply its stores *Backward Integration: when a retailer performs some wholesaling and manufacturing activities, such as operating warehouses or designing private-label merchandise Why are retailers needed? 1. Provide an assortment of products and services 2. Breaking bulk 3. Holding inventory 4. Providing services Corporate Social Responsibility (CSR): an organization voluntarily taking responsibility for the impact of its activities on its employees, customers, community and the environment * Intratype Competition: competition between same type of retailers * Intertype Competition: competition between retailers that sell similar merchandise using different types of stores, such as discount and department stores *Scrambled Merchandising: When retailers offer merchandise not typically associated with their type of store * Retail Strategy: how the retailer plans to focus its resources to accomplish its objectives 1. Target market, or markets, toward which the retailer will direct its efforts 2. The nature of the merchandise and services the retailer will offer to satisfy the needs of the target market 3. How will the retailer will build a long-term advantage over its competitors * Ethics: principles governing individuals and companies that establish a ppropriate behavior and indicate what is right or wrong Ch. 2 Types of Retailers Variety: number of merchandise bur differ in the variety and assortment of merchandised offered- Breadth of Merchandise * Assortment: number of different items offered in a merchandise category- Depth of Merchandise* Stock-Keeping Unit(SKU): each different item of merchandise * Conventional Supermarket: large self-service retail food store offering groceries, meat, and produce, as wells as nonfood items, such as health and beauty aids and general merchandise- stock about 30000 SKU’s * Limited Assortment Supermarkets or Extreme-Value Food Retailers: stock about 200 SKU’s * Power Perimeter: fresh-merchandise along the outer walls of a supermarket, that include dairy, meat, floral, produce, deli and coffee bar * Fresh Supermarkets: smaller and more convenient than a traditional supermarket and have less space devoted to packaged goods * Fair Trade: practice of purchasing from factories that p ay workers a living wage, and offer other benefits like onsite medical treatment * Locavore Movement: focuses on reducing carbon footprint caused by transportation of food throughout the world * Supercenters: large 185000 sq ft that combine a supermarket with a full-line discount store Ex.Wal-Mart * Hypermarkets: 100000 to 300000 sq ft combine food (60 to 70%) and general merchandise (30 to 40%) * Warehouse Clubs: retailers that offer limited and irregular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses * Convenience Stores: provide a limited variety and assortment of merchandise at a convenient location in 3000 to 5000 sq ft stores with speedy checkout * Department Stores: retailers that carry a broad variety and deep assortment, offer customer services, and organize their stores into distinct departments for displaying merchandise * Full-Line Discount Stores: retailers that offer a broad variety of merchandis e, limited service and low prices Ex.Wal-Mart, Target, Kmart * Specialty Stores: concentrate on a limited number of complimentary merchandise categories and provide a high level of service Ex. Victoria Secret * Drugstores: concentrate on health and personal grooming merchandise * Category Specialists: big-box stores that offer a barrow but deep assortment of merchandise Ex. Bass Pro Shops * Category Killers: offering complete assortment, using their category dominance and buying power * Extreme- Value Retailers: small discount stores that offer a limited merchandise assortment at low prices Ex. Dollar Tree * Off-Price Retailers or Closeout Retailers: offer an inconsistent assortment of brand name merchandise at a significant discount off the manufacturers’ suggested retail price(MSRP) Ex. T. J.Maxx * Closeouts: end-of-season merchandise that will not come back the following season * Irregulars: merchandise that has minor mistakes in construction * Outlet Stores: off-price ret ailers owned by manufacturers or retailers * Factory Outlets: own by manufacturers Ex. Coach * Retail Chain: company that operates multiple retail units under common ownership and usually has centralized decision making for defining and implementing its strategy * Franchising: contractual agreement between a franchisor and a franchisee that allow the franchisee to operate a retail outlet using a name and format developed and supported by the franchisor Ch. 3 Multichannel Retailing Multichannel Retailers: retailers that sell merchandise or services through more than one channel * Retail Channel: the way a retailer sells and delivers merchandise and services to its customers* Internet Retailing, Online Retailing, Electronic Retailing or E-Tailing: a retail channel in which the offering of products and services for sale is communicated to customers over the internet * Catalog Channel: a nonstore retail channel in which the retail offering is communicated to customers through a catalog mailed to customers * Direct Selling: a retail channel in which salespeople interact with customers face-to-face in a convenient location, either at the customer’s home or at work * Multilevel System: independent businesspeople serve as master distributors, recruiting other people to become distributors in their network * Pyramid Scheme: develops when the firm and its program are designed to sell merchandise and services to other distributors rather than to end users * Television Home Shopping: a retail channel in which customers watch a television program demonstrates merchandise and then place orders for that merchandise, usually by telephone, via the internet, or via the TV remote* Infomercials: 30 to 60 minutes that mix entertainment with product demonstrations and then solicits orders placed by telephone * Direct-Response Advertising: 1 to 2 minute advertisements on TV and radio that describe products and provide an opportunity for consumers to order them * Automated Ret ailing: a retail channel in which merchandise or services are stores in a machine and dispensed to customers when they deposit cash or use a credit card * Vending Machines: automated retailing machines, placed at convenient, high-traffic locations * Benefits of Store Channel: 1. Touching and Feeling Products 2. Personal Service 3. Risk reduction 4. Immediate Gratification 5. Entertainment and social interaction 6. Browsing 7. Cash Payment * Benefits of Cataloging: 1. Safety 2. Convenience 3.Ease of use * Benefits of Internet Shopping: 1. Safety 2. Convenience 3. Broad and deep assortments 4. Extensive and timely information 5. Personalization * Risks in Electronic Shopping: 1. Security of credit card transactions on the internet 2. Privacy violations * Disintermediation: when a manufacturer sells directly to consumers and bypassing retailers * Channel Migration: consumers collecting information about products on their channel and then buying the product from a competitor Ch. 4 Custo mer Buying Behavior * Buying Process: steps consumers go through when buying a product or services, begins when customers recognize an unsatisfied need *Utilitarian Needs: shopping to accomplish a specific task * Hedonic Needs: shopping for pleasure; entertainment, emotional and recreational experiences * Cross-Shopping: buying both premium and low-priced merchandise or patronizing both expensive, status-oriented retailers and price-oriented retailers * Internal Sources: information in customer’s memory; names, images, past experiences * External Sources: info provided by ads and other people * Every day-low-pricing policy: assure customers that that won’t find an item at a lower price at a different store the next time they shop for it * Multiattribute Attitude Model: based on the notion that customers see a retailer, a product, or a channel as a collection of attributes or characteristics

Essay on Homosexuality as Nature or Nurture - 1936 Words

Homosexuality as Nature or Nurture Human sexuality has been one of societys most interesting, controversial, debated, and misunderstood topics. It has been the topic of numerous books, essays, documentaries, websites, and television magazine segments. More specifically, homosexuality is probably the most misunderstood aspect of human sexuality. This is mainly due to lack of education, exposure, or just a general close mindedness. Homosexual tendencies are genetically caused, but acting on these tendencies is a choice caused by a number of factors, different for different people. In order to fully understand the issues discussed in this essay, it is necessary to define some terms that will be used frequently. Heterosexual,†¦show more content†¦In researched published in 1991 in the Archives of General Psychiatry, [Bailey and Pillard] reported that among identical twins reared together, each individual had a high probability (52%) of being homosexual if the other twin was. For non-identical twins, adopted brothers, and non-twin siblings, the correlation was much lower (22%, 11%, and 9% repectively). (NGLTF) The probability is more than half that if one identical twin were homosexual, then the other would be. The way this supports the genetic theory is that identical twins share many of the same genes; they share most of the same traits. If one of the twins traits is homosexuality, the chances are more than half that the other will have it. This is great proof that homosexuality is genetically carried Though the physical attraction to someone of the same sex may be genetic, acting upon that is caused by numerous factors. For example; an adolescent feels homosexual tendencies. The household from which they come is accepting, and the community they live in is very open minded and equally accepting. In this type of situation, the adolescent would be less afraid of their homosexual tendencies, caused by their genetics, and they would probably be more likely to come to terms with it. Being from accepting households and communities, coming out of the closet would probably be the best th ing for them and much less complicated to do. The greatest feeling for any gay or lesbian is to come out of theShow MoreRelatedHomosexuality: Nature or Nurture811 Words   |  3 Pageswith development across the human lifespan is the theory of â€Å"Nature versus Nurture†. It is an unsolved debate that has been around for centuries. It covers a broad spectrum of topics from intelligence to emotions, or in this case homosexuality. Although homosexuality is often thought of as a trait that is â€Å"genetically determined†, many others disagree and argue that it is rather a learned behavior (Lathe, pg. 20) Is it nature or nurture that causes this so-called â€Å"abnormality†? Or does it depend onRead MoreHomosexuality: Nature or Nurture1209 Words   |  5 Pagestopic in present years. In Ryan D. Johnson’s online research article, Homosexuality: Nature or Nurture, an explanation of homosexuality is broken down so the world has a better understanding of hom osexuals. As referred to in the title, the origin of homosexuality has been debated to be because of nature or nurture. Basically, are people gay because it’s their personal choice or is it just who they are? The idea behind nurture is that the way one was raised can eventually affect a child’s sexualRead More Homosexuality, Nature or Nurture? Essay1911 Words   |  8 PagesHomosexuality, Nature or Nurture? Homosexuality has become a large issue in our lives today. Gay Rights activists have been making their voices heard; this has attracted the attention of the population making them take notice of their cause. The church has not been able to get away from the powerful political and social pressure of homosexuality. Some churches have accepted homosexuality but many still do not accept homosexuals, saying it is unnatural and not what godRead MoreHomosexuality - Nature or Nurture Essay2535 Words   |  11 PagesHomosexuality Nature or Nurture Have you ever wondered what creates a persons sexual preference? Is it possible that their social influences and environment can lead them to certain sexual practices and same sex relationships or could it be that some people have a genetic makeup that makes it completely natural to be attracted to members of the same sex? These questions lead us to the long-lived debate of nature or nurture. Some scientists believe that people behave as they do accordingRead MoreNature vs. Nurture: Homosexuality2002 Words   |  9 Pagescause of sexuality. The whole subject is hidden in darkness’; this is a quote by Charles Darwin which illustrates the fact that your sexual orientation is unknown- this suggests that homosexuality is evolved through the upbringing and personal experiences. Many Social Theorists agree with this and they argue that Nurture is the main factor when considering the reasons behind human sexuality. They also suspect that upbringing and parental and family dy namics has a direct effect on a child s sexualityRead MoreHomosexuality: Nature vs. Nurture Essay1208 Words   |  5 Pagesthat people hear about daily in the news, media, and daily lives of others, especially when it comes to the field of psychology and the nature versus nurture debate. For being as commonly debated and discussed as it is, there are many questions that come along with it: what is sexual orientation, how do people know their sexual orientation, what causes homosexuality, is it normal, is it possible to change, and can wanting LGBT, lesbian, gay, bisexual, and transgender, youth to change lead to suicideRead MoreEssay about Homosexuality: Nature Versus Nurture2099 Words   |  9 PagesHOMOSEXUALITY: NATURE VERSUS NURTURE Nature; all things belong to Mother Nature; the trees, the flowers, insects, the great waters, animals, and even the human race; all following the laws of nature that we are instinctively born with. However somewhere along the line something or someone defies those laws and go against what nature intended. Whether or not this rebellion is fostered by nurture, or if there is an exception to the laws that Mother Nature has set forth is a question that psychologistRead MoreEssay about Homosexuality: Nature or Nurture?1275 Words   |  6 Pages Homosexuality is one of the most hot button issues in America today. Everyone has an opinion, some based on religious views others based on other external factors. People are afraid to talk about it because it’s something we don’t actually fully comprehend. This is because it scares people to admit they don’t know something. We need to find out if being a homosexual is something we are born with, or is it something we learn over time. Review of the Research There have been many research studiesRead MoreHomosexuality : Nature And Nature871 Words   |  4 PagesHomosexuality: Nature or nurture By: Clifnie francois Advance Placement Psychology Mr. Cuetara June 4 2015 Abstract The nature and nature of homosexuality is heavily debated. Some people believe that homosexuality is biologically determined and others believe it’s base on ones environment. This topic can be argue to be base on both nature and nurture. Studies conducted in the past decades support both the biological and environmentalRead MoreDifferences Between Homosexuality and Homosexual Behavior Essay921 Words   |  4 PagesHomosexuality (the tendency to be more sexually attracted to the same sex) is often confused with homosexual behavior (acting on homosexuality by engaging in homosexual acts), but the two are distinctly different. Even though homosexual behavior, especially in more recent years, has become an acceptable standard in our society it is a voluntary act and a sin, but the church has the ongoing responsibility and God-given call to love our neighbors, regardless of their sin because we too are all sinners

Morality in Graham Greenes I Spy - 1072 Words

As World War I raged about Europe, Great Britain took every measure available to ensure the war didnt spread into their own backyard. Their army was doing fine fighting elsewhere in France and Germany, but as William I proved in 1066, when you invade England, its not the English that win. Britons lived in constant fear of a takeover by the German huns, and this fear inspired Graham Greene to comment on morality in man in his short story, I Spy. Greene explains, through the conflict that his protagonists suffer, that sometimes societys morals are artificially removed, for example in a time of war in which the object is to kill as many people as possible that arent on your side. In these situations, people have to make their own†¦show more content†¦Finally, the setting of I Spy does a great deal to support the central idea of having to choose ones moral decisions. This is Great Britain in the early twentieth century, when the last remnants of the British Empire are being swep t away and global warfare is everyones biggest fear. Britain is also coming off its jingoism (meaning incredibly nationalistic) policy, meaning that there are a great deal of ardent patriots living in the area. Charlies mother is one of these, having nothing but good to say about the queen, and nothing but bad to say about the Germans. Charlies father also validates the patriotism, saying that once the neighbors find out he is a spy, they will tear down the tobacconists shop. These neighbors would normally not band together to do such a violent act, but for the time. They are used to hearing that everything related to Britain is perfect, and everything related to Germany should be destroyed, and will act accordingly. The story takes place in a coastal town, so spotlights are continually sweeping across the sea looking for German boats, and across the skies looking for enemy dirigibles. These lights serve a dual purpose, however, and subconsciously remind the population that even the y can be watched. This may lead to conflict within ordinary people, who may always worry

The Portrayal of Macbeth and Lady Macbeths Relationship...

Lady Macbeth is presented throughout the play as a character of domineering presence, troubled by the struggles she faces to fulfil her ambitions and those of her husband s. Her first appearance on stage occurs in the aftermath of the audience witnessing the Witches’ Prophecies, as well as seeing battles being won by Macbeth. Lady Macbeth is portrayed throughout the first Act as a woman with authority over her husband. Yet, as she becomes neglected by Macbeth, Shakespeare uses various techniques to portray this withering of her prowess. Upon reading her husband s letter, Lady Macbeth s reaction is notable. She is adamant to make Macbeth king. Within the letter, Macbeth described Lady Macbeth as My dearest partner of greatness,†¦show more content†¦They delve into the context of how they will commit the act. Following Macbeth s soliloquy and his partner s abrupt re-entrance, Macbeth begins to feel apprehensive about the entire plan. He completely changes his mind, as he claims We will proceed no further in this business, He (Duncan) hath honored me of late, and I have bought Golden opinions from all sorts of people, Which would be worn now in their newest gloss. Not cast aside so soon. This implies that he wants to relish the opportunity to enjoy being respected by the King, and therefore would like to cherish the moment rather than killing Duncan. But Lady Macbeth uses different methods to persuade Macbeth to change his mind. She claims it was his idea first, lambasting him Was the hope drunk, Wherein you dressed yourself, Hath it slept since?. What she is questioning is whether Macbeth can put his own ambitions into practice. Notice that the word â€Å"hope† signifies a clash of two metaphors - on one hand being a person and on the other referring to â€Å"clothing† that Macbeth wants to be in its â€Å"newest gloss†. Then she attacks Macbeth s manhood by calling him a coward, performing a tirade of rhetorical questions such as â€Å"Art thou afeard, To be the same in thine own act and valor, As thou art in desire?. This takes note of how she thinks Macbeth s bravery is not enough to fulfil his ambitions. Furthermore, she uses emotive language to the extent that sheShow MoreRelatedDifferences Between Macduff And Lady Macbeth844 Words   |  4 Pagesfor their family. In Shakespeare’s Macbeth, the essential example of being a woman is Lady Macduff. She cares for her children and will do anything to protect them. Breaking this traditional role is Lady Macbeth who is depicted as unfit for the job of being a mother. She constantly challenges the role of gender through her actions and words. Lady Macduff and Lady Macbeth are designed to contrast each other in order to enhance certain qualities in their character. This relationship is called a foil andRead MoreMacbeth Comparative Essay1150 Words   |  5 PagesThe Power Couple Macbeth Comparative Essay Word Count: 1147 In Western culture today, it is a widely accepted fact that men and women have equal power in a marriage; whereas in Elizabethan times, a woman was dominated by her husband and she would have very little control over her life. The leading omnipotent couple in William Shakespeare’s Macbeth have a compelling marriage with a power dynamic that is beyond the boundaries set by society at the time in which he wrote the play. The directorsRead MoreWilliam Shakespeare s Macbeth - The Natural And Supernatural World1313 Words   |  6 PagesDunn AP Literature 12/3/15 To be or not to be? That is the Question of Macbeth The idea that not everything is quite what it seems is not a new one, and has been explored even long before the time of William Shakespeare; however, the playwright whose name has remained the talk of dinner tables worldwide, did an exceptional job of weighing the plurality of the different forms of the natural world. In the Scottish play, Macbeth, Shakespeare both entertains his audience, and poses questions as to whatRead MoreThe Tragic Tragedy Of Macbeth By William Shakespeare Essay1479 Words   |  6 Pagestragedy Macbeth is arguably one of the most recognised literary works of William Shakespeare, centered on the idea of illegitimate power. Throughout the text, Shakespeare explores the destructive nature of power through various representations and characters, conveying an unceasing struggle for power amongst the main protagonists that causes devastating consequences. Though Shakespeare conveys many different representations regarding the nature of power and the way it operat es throughout Macbeth, inRead MoreLady Macbeth, By William Shakespeare Essay1674 Words   |  7 PagesThe obvious reading of this passage would be of Lady Macbeth as domineering and manipulative in pursuit of her own goals. But that reading discounts the loyalty and dedication she has shown to Macbeth and his success. By encouraging violence through questioning his manhood, masculinity and violence become inextricably linked. This connection essentially defines masculinity as violence within the world of Macbeth. The relationship between power, violence, and masculinity alienate women and power andRead MoreWilliam Shakespeare s Macbeth : Women s Agency2261 Words   |  10 PagesCory Weaver Michael R Kightley English 201 24 November 2014 Relative Masculinity in Macbeth: Women’s Agency William Shakespeare uses Macbeth to show the agency that is created for women when men are pushed into proving their own masculinity. In order to fully understand Shakespeare’s portrayal of masculinity in Macbeth we must first examine the stereotypes of the Elizabethan era that effected Shakespeare’s writing. â€Å"Defining what a female was supposed to be and do was an act of Renaissance cultureRead MoreMacbeth Power Relations3173 Words   |  13 PagesMacbeth Essay Jess Ireson William Shakespeare’s famous play ‘Macbeth’ both reflects and challenges power relations in the context of the seventeenth century. The play centres round the character Macbeth, who is brave, ambitious and has a tendency to self-doubt, and becomes a murderer due to his lust for power. The play focuses on Macbeth’s psyche and his downfall, yet it also portrays a variety of power relations. The relationship between men and women is represented by Macbeth and Lady Macbeth’sRead MoreFeminist Criticism and Shakespeares Work Essay1887 Words   |  8 PagesShakespeare’s works had few females because women were not allowed to act in London in the late 1500s and early 1600s. Disregarding the standards imposed on women of his time, Shakespeare created many female characters that were strong-willed, intelligent, and daring. Shakespeare resided in a world dominated by men, in which women were essentially the means of exchange in power relationships among those men. Feminist criticism is interested in marriage and, gender relations, and family structuresRead MoreWilliam Shakespeare s Play For King James I, The Tragedy Of Macbeth1200 Words   |  5 PagesJames I, the tragedy of Macbeth. For the last five-hundred years, this highly regarded piece of literature has been studied by countless students and intellectuals. One of the many methods scholars use to interpret a piece of literature is through the feminist perspective. Feminism is defined as the doctrine advocating social, political, and all other rights of women equal to those of men (â€Å"Feminism†). Although one can use a feminist lens to interpret Shakespeare’s Macbeth, the historical perspectiveRead MoreWilliam Shakespeare and Macbeth8813 Words   |  36 Pageshero was to be pitied in his fallen plight but not necessarily forgiven: Greek tragedy frequently has a bleak outcome. Christian drama, on the other hand, always offers a ray of hope; hence,  Macbeth   ends with the coronation of  Malcolm, a new leader who exhibits all the correct virtues for a king. Macbeth  exhibits elements that reflect the greatest Christian tragedy of all: the Fall of Man. In the Genesis story, it is the weakness of Adam, persuaded by his wife (who has in turn been seduced by

Marketing Communication Analysis on Apple (Emphasis on Ipod and Iphone) Free Essays

string(41) " these products are not that successful\." Marketing Communication Analysis On Apple Name: Bokeny Kornel In this report I will analyse the marketing communication activities of the multinational corporation Apple, with great emphasis on the current top-selling products thereof: the iPhone, and the iPods. I will deal with the iPod and the iPhone, since the marketing communication used to promote these products is the most notable. The report will include several images, so that the reader can experience the products’ design and the corresponding advertisements for each product. We will write a custom essay sample on Marketing Communication Analysis on Apple (Emphasis on Ipod and Iphone) or any similar topic only for you Order Now Company overview Since the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern ‘Get a Mac’ advertisements, Apple has been recognized in the past for its efforts towards effective advertising and marketing for its products, though its advertising has been criticized for the claims of some more recent campaigns, namely 2005 Power Mac advertisements, and iPhone ads in Britain. Apple is an IT company founded in 1975 by Steve Jobs (the current leader), Steve Wozniak and Ronald Wayne. The company’s currently best-known hardware products include Macintosh computers, the iPod, the iPhone and the new iPad. In its early years, Apple only manufactured computers, but for the sake of greater success, it further expanded to the consumer electronics market. It was even called â€Å"Apple Computer, Inc. † for thirty years, but the word â€Å"Computer† on January 9, 2007, to show that the company’s main products are not computers anymore. Now in 2010, Apple is considered to be one of the largest technological corporations in the world by revenue. Apple periodically holds a so-called â€Å"Apple event† where information about new and future products is revealed by Apple’s superiors. The event’s host is usually Steve Jobs. Apple’s computers have their own operating system called the MAC OS, which is fabled for its performance and ease of operation. The iPod is praised for being small but powerful, because of its impressive storage capacity. The iPhone is the present top-selling product, which is a smart phone combined with a portable media device. It is considered to be an epoch-making technical product by many tech-fans. The latest product which is the iPad, is a new type of device, unique on the market. It is a tablet PC, which meant to be somewhere in-between PDA-s and notebooks. The Logo The first Apple logo which designed by Steve Jobs depicts Sir Isaac Newton sitting under an apple tree. {draw:frame} {draw:frame} {draw:frame} This early logo was almost immediately replaced by the well known rainbow apple (2nd picture) because of marketing communication issues. Jobs insisted the logo to be in colour to humanize the company. The reason for the vivid colours was to transmit positivity to the customers and to represent the fact that the monitor is capable of reproducing images in colour. The Apple logo was designed with a bite so that it would be recognized as an apple rather than a cherry. In 1998, with the series of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, almost identical in shape to its previous rainbow logo. The iPod Apple’s former flagship product the iPod had a unique marketing campaign. The iPod was a mere mp3 player but through the outstanding marketing communication it became a must-have for portable music device fans. The advertisements showed black silhouettes of dancing people with an iPod in their hands, which stood out because of its white colour. The vivid background emphasised the figures even more: {draw:frame} {draw:frame} When the concept of the iPod and its advertisement was first introduced to the heads of Apple, it was laughed at. Later, when the product was released and the advertisement campaign was launched, it proved to be the biggest success in the history of Apple. Of course some people did not see the advertisements or did not react to it in buying the product, but there were other sources of advertisement in Apple’s mind. The iPod began to turn up in music videos, in the hands of famous stars. The increase of demand was immediately palpable after the premier of 50 cents’ music video of the song P. I. M. P. The singer here can be seen listening to a white iPod with white headphones. Although the Apple logo is not visible in the clip, the screen of the device is showed for a couple of seconds, displaying on the top the word â€Å"iPod†. In a few years, Apple has reached considerably big brand recognition, so whenever someone sees the small â€Å"i† at the beginning of the products name, he or she will immediately know that it is an Apple product. Apple is known for using a lot of slogans; the most of these were concerning the iPod. The first models’ slogan was â€Å"1,000 songs in your pocket† (2001). At that time, the iPod had the largest storage capacity on its market. This evolved further, but Apple returned to this slogan because these large numbers always catch potential customers’ eyes. After some years: â€Å"10,000 songs in your pocket† (2004) and in the present: â€Å"Your Top 40,000†³ (2010). Apple also used some creative, humorous slogans such as: â€Å"*Do not eat iPod shuffle† (2005) This Easter egg slogan was attached as a footnote to claim that the iPod shuffle was about the size of a pack of gum. After a lot of complaints about the lack of colour variety, Apple introduced the iPod shuffle in more colours, and a new slogan: â€Å"Put some color on† (2006). {draw:frame} The iPod’s strengths The iPod made a huge impact on the market, not only influencing other portable music devices, but the favourable brand perception had also increased sales of Macintosh computers. The iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand. The iPod has created a large group of aficionados who will stick to Apple products in the future; this will mean a stable minimum number of buyers to Apple’s future products even if these products are not that successful. You read "Marketing Communication Analysis on Apple (Emphasis on Ipod and Iphone)" in category "Marketing" Analysts say that the sound quality produced by the iPod is perfect as well. The music files can also be downloaded from iTunes, Apple’s online music store. The downloadable music has created a steady flow of capital for Apple. The iPod’s weaknesses It was reported that the Apple iPod Nano may have a faulty screen. The company has commented that some of its product has screens that break under impact, and the company is replacing all defective items. This is in addition to problems with early iPods that had faulty batteries, whereby the company offered customers free battery cases. The main complaint was that battery life is insufficient. There is pressure on Apple to increase the price of its music download file, from the music industry itself. Many of these companies make more money from iTunes (i. e. downloadable music files) than from their original CD sales. Apple has sold about 22 million iPod digital music players and more than 500 million songs though its iTunes music store. It accounts for 82% (and rising) of all legally downloaded music in the United States. The company is determined, but if it gives in to the music producers, it may be perceived as a commercial weakness. {draw:frame} The iPod’s opportunities The iPod had great opportunities to expand on the market, but consumers now demand more complex products, such as a cell phone combined with the iPod. Since Apple’s IT experts are of the bests, the iPod has a great chance of evolving into a smart phone (which happened 2007, when the iPhone was released, but this will be discussed later). Since music phones are becoming more and more popular, the iPod must adapt to the changing market. According to Steve Jobs the iPod will become smaller and smaller with time. The iPod’s threats As mentioned above, the market of mobile phones and portable music players is merging into one huge market of multi-purpose media devices. If the iPod does not adapt to the situation, it will surely be forgotten, since the demand for music players without any other special capabilities is falling. The huge number of competitors may also hinder the iPod’s success, as other IT companies have innovative ideas as well. The iPhone Observing the success of the iPod, Apple decided to move on. Marketing communication ceased for a period of time, but there were rumours about a new, groundbreaking product. This of course caused a big hype among Apple fans and potential Apple fans as well. In my opinion the information was leaked out on purpose by Apple, to get the attention of the customers. IT turned out, that this new product is a cell phone. Later, the iPhone was officially introduced on one of the â€Å"Apple events†, and the device’s features were reviewed. â€Å"Introducing the iPhone. Apple reinvents the phone†, and â€Å"The internet in your pocket† were the first slogans for the iPhone, which drew even more customers to Apple. On the date when the iPhone was finally released to the public, one kilometre long queues could be seen at Apple stores. The launch was a success, but later some information was revealed about the conditions of using the iPhone. The iPhone was exclusively available on one provider only: AT, and there was a monthly fee to use it. When Steve Jobs was asked about this, he only replied that â€Å"this is the price† which was a really bad step in terms of marketing communication. Many people decided not to buy the product after hearing about the conditions of its usage. In response to this, Apple launched a massive marketing campaign, advertising all over the big cities. {draw:frame} {draw:frame} Due to the the iPhone’s limited availability, hackers and software developers began to work with illegally unlocked devices. After half a year, Apple launched the Appstore in response, to decrease iPhone piracy. The Appstore gave the opportunity to programmers to write their own applications legally for the iPhone, and to publish it in the Appstore, where it will be available for download for a price of course. A new marketing campaign was launched with the slogan: â€Å"There’s an app for that†. With this, Apple tried to persuade customers that the iPhone can indeed do anything. In the television ads, questions were listed like: â€Å"do you want to shop online? †, â€Å"do you want to watch television? † and â€Å"do you want to use messenger? † etc. and the answer to all questions was â€Å"there’s an app for that†. This was a very convincing advertisement in my opinion; this device was like a small computer according to the ads. With the successful marketing communication and the Appstore, sales of the iPhone, began to rise again. Alongside with the Appstore, a new iPhone model was launched, the 3G, which now even had 3G mobile internet alongside Wi-Fi. With time, the Appstore proved to be a huge success; in nine months, the number of downloads has exceeded 1 billion. {draw:frame} As new applications needed more and more power, the two iPhone models seemed to be incapable of handling certain games and software. Customers, especially software developers complained about the lack of a graphical accelerator, and low processor speed. Apple decided to launch a new, third device; the iPhone 3GS. Many people wondered what the â€Å"S† could mean in the device’s name, and it was later stated that it stands for â€Å"super†. The device finally included a graphical chip, and a faster processor. The new iPhone deserved a new slogan, and Apple came up with this: â€Å"Meet the fastest, most powerful iPhone yet† and â€Å"The first phone to beat the iPhone. † The purpose of this slogan in advertisements was to ensure software developers and technically-conscious users that this model is indeed faster and stronger than its predecessors. I personally was not satisfied with the advertisement; I rather wanted a comparison between the new and the older models. When AT made a new contract with Apple, they have decided to cut down prices. Apple began to promote this by a new slogan: â€Å"Twice as fast, for half the price†. It seems that Apple’s marketing team is particularly talented in creating slogans. Switching slogan is always a hard decision in a company, since it might put brand recognition back a bit, but with Apple’s huge brand recognition it is feasible. I personally find these slogans pretty informative, and I especially appreciate those ones that are humorous to some extent. {draw:frame} The iPhone’s strengths The iPhone has several features that add to the strength of the product. These include its unique look and feel accompanied by a mobile operating system. It has phone sensors that work with the multi-touch screen, which is a new patented technology. The iPhone has a really flexible operating system (I even saw a video where someone could run windows 98 on the phone). These new features are presented to a large and loyal user base that Apple has gained over the years. Additionally, marketing was given support from all over the internet, saving the company a huge amount in advertising fees. Finally, the fact that the iPhone is first device in this area of computer phones is one of its greatest strengths. The iPhone’s weaknesses Like every new product, there are is a set of weaknesses. The first iPhone is not a 3G device and will not work in technologically advanced countries such as Japan and Korea. All of their phones are 3G compliant. Several of the iPhone features are also not particularly impressive. These include the fact that it has a subpar camera, standing at about 2 megapixels as well as its memory not being removable. The phone is priced currently around 500 to 600 dollars and most consumers are happy with their current mobile device; essentially, this phone is aiming at the high end consumers. Apple’s choice of distribution channel has also been because only Cingular and Apple stores are allowed to sell iPhones. Finally, its purpose is to be questioned; does the phone fulfil corporate duties or is it just an entertainment system? {draw:frame} The iPhone’s Opportunities There is quite a demand for a better mobile computing experience. The iPhone tries to combine both powerful computing as well as entertainment into one system. People have also noted that the Mac OS applications for desktop can be easily adapted for the iPhone. The emergence of Wi-Fi networks is pushing for there to be visitor fees instead of having a provider lock in users. It is very likely for the device fees and pay-per-view system to take flight, eliminating the month to month subscription fee. {draw:frame} The iPhone’s threats The majority of threats come from other companies including Nokia, Sony, and Google with their respective products. Smart phones are one popular example that stands to compete against the iPhone. The largest competitor according to most users is Google’s Android. It has similar features as the iPhone, but availability is much higher and the phone itself is cheaper. The other big threats are the hackers. Apple suffers great losses because of â€Å"jailbroken† devices (When an iPhone is â€Å"jailbroken†, the user can get any application from the Appstore for free and can run any third party applications). Conclusion In conclusion, Apple offers some very high quality technical products, though at a relatively high price. The company’s marketing communication is working quit well, Apple advertises on all important media intermediaries, including television, the Internet, and on streets as well. At this rate they would have immense promotion costs, but they can lower it by putting emphasis on Internet-advertisements via websites. {draw:frame} {draw:frame} They try to maintain a positive, humanlike image, which ensures customers about the firm’s good intentions. Over the years, they had many slogans, but their brand recognition has only changed in a positive way: it increased. Apple was formerly better known for its notebooks, but after the successes of both the iPod and the iPhone, people identify Apple as the company which produces the best mp3 players and one of the smartest phones on the market. Its music store; iTunes, is nowadays the prime way of distributing music legally in the world. Through the successful marketing communication and the creative advertisements, Apple will most likely gain more market share in the segment of smart phones and maintain its leading position as the best portable music device producer. Bibliography www. wikipedia. org www. apple. com www. szifon. com www. appleinsider. com How to cite Marketing Communication Analysis on Apple (Emphasis on Ipod and Iphone), Essays

In the Eye of the Beholder The Imaging of Minorities in America free essay sample

A study on our personal viewpoint as a result of our ethnicity and the collective mass media. This paper looks at our views of race and ethnic groups as a result of mass media stereotyping. It describes the negative images of minorities distort our views of the world, as stereotypes of the media become part of the common culture of American society. The paper argues that media stereotypes create their own problems of crime, teenage pregnancy, unemployment and despair. Certain things are nearly universal. They are actions that cut across lines of class, race, and ethnicity. Every morning, virtually every American gets up, looks at himself in the mirror, fixes himself up, and gets ready to face the world. Yet the image that a person sees when he looks into the mirror each day is not necessarily that seen by others. Ones personal background colors the way one views those around him. We will write a custom essay sample on In the Eye of the Beholder: The Imaging of Minorities in America or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Experiences, images, things learned in school and from television, movies, and books, influence our opinions of the world, and of those who are different from ourselves. The media is a powerful factor in determining our attitudes and prejudices. Films, television programs, and newspaper articles create stereotypes that have a lasting effect not only on our own opinions but also on those who on those who are subject to those opinions. The Italian gangster, the Jewish miser, and perhaps most of all, the Latino gang member, the African-American addict and welfare mother are burned into the minds of Americas white majority. But these terrible images are also seared into the hearts and souls of the often-voiceless minorities whom they purport to portray. Media stereotypes create their own problems of crime, teenage pregnancy, unemployment, and despair.