Morality in Graham Greenes I Spy - 1072 Words

As World War I raged about Europe, Great Britain took every measure available to ensure the war didnt spread into their own backyard. Their army was doing fine fighting elsewhere in France and Germany, but as William I proved in 1066, when you invade England, its not the English that win. Britons lived in constant fear of a takeover by the German huns, and this fear inspired Graham Greene to comment on morality in man in his short story, I Spy. Greene explains, through the conflict that his protagonists suffer, that sometimes societys morals are artificially removed, for example in a time of war in which the object is to kill as many people as possible that arent on your side. In these situations, people have to make their own†¦show more content†¦Finally, the setting of I Spy does a great deal to support the central idea of having to choose ones moral decisions. This is Great Britain in the early twentieth century, when the last remnants of the British Empire are being swep t away and global warfare is everyones biggest fear. Britain is also coming off its jingoism (meaning incredibly nationalistic) policy, meaning that there are a great deal of ardent patriots living in the area. Charlies mother is one of these, having nothing but good to say about the queen, and nothing but bad to say about the Germans. Charlies father also validates the patriotism, saying that once the neighbors find out he is a spy, they will tear down the tobacconists shop. These neighbors would normally not band together to do such a violent act, but for the time. They are used to hearing that everything related to Britain is perfect, and everything related to Germany should be destroyed, and will act accordingly. The story takes place in a coastal town, so spotlights are continually sweeping across the sea looking for German boats, and across the skies looking for enemy dirigibles. These lights serve a dual purpose, however, and subconsciously remind the population that even the y can be watched. This may lead to conflict within ordinary people, who may always worry

The Portrayal of Macbeth and Lady Macbeths Relationship...

Lady Macbeth is presented throughout the play as a character of domineering presence, troubled by the struggles she faces to fulfil her ambitions and those of her husband s. Her first appearance on stage occurs in the aftermath of the audience witnessing the Witches’ Prophecies, as well as seeing battles being won by Macbeth. Lady Macbeth is portrayed throughout the first Act as a woman with authority over her husband. Yet, as she becomes neglected by Macbeth, Shakespeare uses various techniques to portray this withering of her prowess. Upon reading her husband s letter, Lady Macbeth s reaction is notable. She is adamant to make Macbeth king. Within the letter, Macbeth described Lady Macbeth as My dearest partner of greatness,†¦show more content†¦They delve into the context of how they will commit the act. Following Macbeth s soliloquy and his partner s abrupt re-entrance, Macbeth begins to feel apprehensive about the entire plan. He completely changes his mind, as he claims We will proceed no further in this business, He (Duncan) hath honored me of late, and I have bought Golden opinions from all sorts of people, Which would be worn now in their newest gloss. Not cast aside so soon. This implies that he wants to relish the opportunity to enjoy being respected by the King, and therefore would like to cherish the moment rather than killing Duncan. But Lady Macbeth uses different methods to persuade Macbeth to change his mind. She claims it was his idea first, lambasting him Was the hope drunk, Wherein you dressed yourself, Hath it slept since?. What she is questioning is whether Macbeth can put his own ambitions into practice. Notice that the word â€Å"hope† signifies a clash of two metaphors - on one hand being a person and on the other referring to â€Å"clothing† that Macbeth wants to be in its â€Å"newest gloss†. Then she attacks Macbeth s manhood by calling him a coward, performing a tirade of rhetorical questions such as â€Å"Art thou afeard, To be the same in thine own act and valor, As thou art in desire?. This takes note of how she thinks Macbeth s bravery is not enough to fulfil his ambitions. Furthermore, she uses emotive language to the extent that sheShow MoreRelatedDifferences Between Macduff And Lady Macbeth844 Words   |  4 Pagesfor their family. In Shakespeare’s Macbeth, the essential example of being a woman is Lady Macduff. She cares for her children and will do anything to protect them. Breaking this traditional role is Lady Macbeth who is depicted as unfit for the job of being a mother. She constantly challenges the role of gender through her actions and words. Lady Macduff and Lady Macbeth are designed to contrast each other in order to enhance certain qualities in their character. This relationship is called a foil andRead MoreMacbeth Comparative Essay1150 Words   |  5 PagesThe Power Couple Macbeth Comparative Essay Word Count: 1147 In Western culture today, it is a widely accepted fact that men and women have equal power in a marriage; whereas in Elizabethan times, a woman was dominated by her husband and she would have very little control over her life. The leading omnipotent couple in William Shakespeare’s Macbeth have a compelling marriage with a power dynamic that is beyond the boundaries set by society at the time in which he wrote the play. The directorsRead MoreWilliam Shakespeare s Macbeth - The Natural And Supernatural World1313 Words   |  6 PagesDunn AP Literature 12/3/15 To be or not to be? 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Though Shakespeare conveys many different representations regarding the nature of power and the way it operat es throughout Macbeth, inRead MoreLady Macbeth, By William Shakespeare Essay1674 Words   |  7 PagesThe obvious reading of this passage would be of Lady Macbeth as domineering and manipulative in pursuit of her own goals. But that reading discounts the loyalty and dedication she has shown to Macbeth and his success. By encouraging violence through questioning his manhood, masculinity and violence become inextricably linked. This connection essentially defines masculinity as violence within the world of Macbeth. 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Feminist criticism is interested in marriage and, gender relations, and family structuresRead MoreWilliam Shakespeare s Play For King James I, The Tragedy Of Macbeth1200 Words   |  5 PagesJames I, the tragedy of Macbeth. For the last five-hundred years, this highly regarded piece of literature has been studied by countless students and intellectuals. One of the many methods scholars use to interpret a piece of literature is through the feminist perspective. Feminism is defined as the doctrine advocating social, political, and all other rights of women equal to those of men (â€Å"Feminism†). Although one can use a feminist lens to interpret Shakespeare’s Macbeth, the historical perspectiveRead MoreWilliam Shakespeare and Macbeth8813 Words   |  36 Pageshero was to be pitied in his fallen plight but not necessarily forgiven: Greek tragedy frequently has a bleak outcome. Christian drama, on the other hand, always offers a ray of hope; hence,  Macbeth   ends with the coronation of  Malcolm, a new leader who exhibits all the correct virtues for a king. Macbeth  exhibits elements that reflect the greatest Christian tragedy of all: the Fall of Man. In the Genesis story, it is the weakness of Adam, persuaded by his wife (who has in turn been seduced by

Marketing Communication Analysis on Apple (Emphasis on Ipod and Iphone) Free Essays

string(41) " these products are not that successful\." Marketing Communication Analysis On Apple Name: Bokeny Kornel In this report I will analyse the marketing communication activities of the multinational corporation Apple, with great emphasis on the current top-selling products thereof: the iPhone, and the iPods. I will deal with the iPod and the iPhone, since the marketing communication used to promote these products is the most notable. The report will include several images, so that the reader can experience the products’ design and the corresponding advertisements for each product. We will write a custom essay sample on Marketing Communication Analysis on Apple (Emphasis on Ipod and Iphone) or any similar topic only for you Order Now Company overview Since the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern ‘Get a Mac’ advertisements, Apple has been recognized in the past for its efforts towards effective advertising and marketing for its products, though its advertising has been criticized for the claims of some more recent campaigns, namely 2005 Power Mac advertisements, and iPhone ads in Britain. Apple is an IT company founded in 1975 by Steve Jobs (the current leader), Steve Wozniak and Ronald Wayne. The company’s currently best-known hardware products include Macintosh computers, the iPod, the iPhone and the new iPad. In its early years, Apple only manufactured computers, but for the sake of greater success, it further expanded to the consumer electronics market. It was even called â€Å"Apple Computer, Inc. † for thirty years, but the word â€Å"Computer† on January 9, 2007, to show that the company’s main products are not computers anymore. Now in 2010, Apple is considered to be one of the largest technological corporations in the world by revenue. Apple periodically holds a so-called â€Å"Apple event† where information about new and future products is revealed by Apple’s superiors. The event’s host is usually Steve Jobs. Apple’s computers have their own operating system called the MAC OS, which is fabled for its performance and ease of operation. The iPod is praised for being small but powerful, because of its impressive storage capacity. The iPhone is the present top-selling product, which is a smart phone combined with a portable media device. It is considered to be an epoch-making technical product by many tech-fans. The latest product which is the iPad, is a new type of device, unique on the market. It is a tablet PC, which meant to be somewhere in-between PDA-s and notebooks. The Logo The first Apple logo which designed by Steve Jobs depicts Sir Isaac Newton sitting under an apple tree. {draw:frame} {draw:frame} {draw:frame} This early logo was almost immediately replaced by the well known rainbow apple (2nd picture) because of marketing communication issues. Jobs insisted the logo to be in colour to humanize the company. The reason for the vivid colours was to transmit positivity to the customers and to represent the fact that the monitor is capable of reproducing images in colour. The Apple logo was designed with a bite so that it would be recognized as an apple rather than a cherry. In 1998, with the series of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, almost identical in shape to its previous rainbow logo. The iPod Apple’s former flagship product the iPod had a unique marketing campaign. The iPod was a mere mp3 player but through the outstanding marketing communication it became a must-have for portable music device fans. The advertisements showed black silhouettes of dancing people with an iPod in their hands, which stood out because of its white colour. The vivid background emphasised the figures even more: {draw:frame} {draw:frame} When the concept of the iPod and its advertisement was first introduced to the heads of Apple, it was laughed at. Later, when the product was released and the advertisement campaign was launched, it proved to be the biggest success in the history of Apple. Of course some people did not see the advertisements or did not react to it in buying the product, but there were other sources of advertisement in Apple’s mind. The iPod began to turn up in music videos, in the hands of famous stars. The increase of demand was immediately palpable after the premier of 50 cents’ music video of the song P. I. M. P. The singer here can be seen listening to a white iPod with white headphones. Although the Apple logo is not visible in the clip, the screen of the device is showed for a couple of seconds, displaying on the top the word â€Å"iPod†. In a few years, Apple has reached considerably big brand recognition, so whenever someone sees the small â€Å"i† at the beginning of the products name, he or she will immediately know that it is an Apple product. Apple is known for using a lot of slogans; the most of these were concerning the iPod. The first models’ slogan was â€Å"1,000 songs in your pocket† (2001). At that time, the iPod had the largest storage capacity on its market. This evolved further, but Apple returned to this slogan because these large numbers always catch potential customers’ eyes. After some years: â€Å"10,000 songs in your pocket† (2004) and in the present: â€Å"Your Top 40,000†³ (2010). Apple also used some creative, humorous slogans such as: â€Å"*Do not eat iPod shuffle† (2005) This Easter egg slogan was attached as a footnote to claim that the iPod shuffle was about the size of a pack of gum. After a lot of complaints about the lack of colour variety, Apple introduced the iPod shuffle in more colours, and a new slogan: â€Å"Put some color on† (2006). {draw:frame} The iPod’s strengths The iPod made a huge impact on the market, not only influencing other portable music devices, but the favourable brand perception had also increased sales of Macintosh computers. The iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand. The iPod has created a large group of aficionados who will stick to Apple products in the future; this will mean a stable minimum number of buyers to Apple’s future products even if these products are not that successful. You read "Marketing Communication Analysis on Apple (Emphasis on Ipod and Iphone)" in category "Marketing" Analysts say that the sound quality produced by the iPod is perfect as well. The music files can also be downloaded from iTunes, Apple’s online music store. The downloadable music has created a steady flow of capital for Apple. The iPod’s weaknesses It was reported that the Apple iPod Nano may have a faulty screen. The company has commented that some of its product has screens that break under impact, and the company is replacing all defective items. This is in addition to problems with early iPods that had faulty batteries, whereby the company offered customers free battery cases. The main complaint was that battery life is insufficient. There is pressure on Apple to increase the price of its music download file, from the music industry itself. Many of these companies make more money from iTunes (i. e. downloadable music files) than from their original CD sales. Apple has sold about 22 million iPod digital music players and more than 500 million songs though its iTunes music store. It accounts for 82% (and rising) of all legally downloaded music in the United States. The company is determined, but if it gives in to the music producers, it may be perceived as a commercial weakness. {draw:frame} The iPod’s opportunities The iPod had great opportunities to expand on the market, but consumers now demand more complex products, such as a cell phone combined with the iPod. Since Apple’s IT experts are of the bests, the iPod has a great chance of evolving into a smart phone (which happened 2007, when the iPhone was released, but this will be discussed later). Since music phones are becoming more and more popular, the iPod must adapt to the changing market. According to Steve Jobs the iPod will become smaller and smaller with time. The iPod’s threats As mentioned above, the market of mobile phones and portable music players is merging into one huge market of multi-purpose media devices. If the iPod does not adapt to the situation, it will surely be forgotten, since the demand for music players without any other special capabilities is falling. The huge number of competitors may also hinder the iPod’s success, as other IT companies have innovative ideas as well. The iPhone Observing the success of the iPod, Apple decided to move on. Marketing communication ceased for a period of time, but there were rumours about a new, groundbreaking product. This of course caused a big hype among Apple fans and potential Apple fans as well. In my opinion the information was leaked out on purpose by Apple, to get the attention of the customers. IT turned out, that this new product is a cell phone. Later, the iPhone was officially introduced on one of the â€Å"Apple events†, and the device’s features were reviewed. â€Å"Introducing the iPhone. Apple reinvents the phone†, and â€Å"The internet in your pocket† were the first slogans for the iPhone, which drew even more customers to Apple. On the date when the iPhone was finally released to the public, one kilometre long queues could be seen at Apple stores. The launch was a success, but later some information was revealed about the conditions of using the iPhone. The iPhone was exclusively available on one provider only: AT, and there was a monthly fee to use it. When Steve Jobs was asked about this, he only replied that â€Å"this is the price† which was a really bad step in terms of marketing communication. Many people decided not to buy the product after hearing about the conditions of its usage. In response to this, Apple launched a massive marketing campaign, advertising all over the big cities. {draw:frame} {draw:frame} Due to the the iPhone’s limited availability, hackers and software developers began to work with illegally unlocked devices. After half a year, Apple launched the Appstore in response, to decrease iPhone piracy. The Appstore gave the opportunity to programmers to write their own applications legally for the iPhone, and to publish it in the Appstore, where it will be available for download for a price of course. A new marketing campaign was launched with the slogan: â€Å"There’s an app for that†. With this, Apple tried to persuade customers that the iPhone can indeed do anything. In the television ads, questions were listed like: â€Å"do you want to shop online? †, â€Å"do you want to watch television? † and â€Å"do you want to use messenger? † etc. and the answer to all questions was â€Å"there’s an app for that†. This was a very convincing advertisement in my opinion; this device was like a small computer according to the ads. With the successful marketing communication and the Appstore, sales of the iPhone, began to rise again. Alongside with the Appstore, a new iPhone model was launched, the 3G, which now even had 3G mobile internet alongside Wi-Fi. With time, the Appstore proved to be a huge success; in nine months, the number of downloads has exceeded 1 billion. {draw:frame} As new applications needed more and more power, the two iPhone models seemed to be incapable of handling certain games and software. Customers, especially software developers complained about the lack of a graphical accelerator, and low processor speed. Apple decided to launch a new, third device; the iPhone 3GS. Many people wondered what the â€Å"S† could mean in the device’s name, and it was later stated that it stands for â€Å"super†. The device finally included a graphical chip, and a faster processor. The new iPhone deserved a new slogan, and Apple came up with this: â€Å"Meet the fastest, most powerful iPhone yet† and â€Å"The first phone to beat the iPhone. † The purpose of this slogan in advertisements was to ensure software developers and technically-conscious users that this model is indeed faster and stronger than its predecessors. I personally was not satisfied with the advertisement; I rather wanted a comparison between the new and the older models. When AT made a new contract with Apple, they have decided to cut down prices. Apple began to promote this by a new slogan: â€Å"Twice as fast, for half the price†. It seems that Apple’s marketing team is particularly talented in creating slogans. Switching slogan is always a hard decision in a company, since it might put brand recognition back a bit, but with Apple’s huge brand recognition it is feasible. I personally find these slogans pretty informative, and I especially appreciate those ones that are humorous to some extent. {draw:frame} The iPhone’s strengths The iPhone has several features that add to the strength of the product. These include its unique look and feel accompanied by a mobile operating system. It has phone sensors that work with the multi-touch screen, which is a new patented technology. The iPhone has a really flexible operating system (I even saw a video where someone could run windows 98 on the phone). These new features are presented to a large and loyal user base that Apple has gained over the years. Additionally, marketing was given support from all over the internet, saving the company a huge amount in advertising fees. Finally, the fact that the iPhone is first device in this area of computer phones is one of its greatest strengths. The iPhone’s weaknesses Like every new product, there are is a set of weaknesses. The first iPhone is not a 3G device and will not work in technologically advanced countries such as Japan and Korea. All of their phones are 3G compliant. Several of the iPhone features are also not particularly impressive. These include the fact that it has a subpar camera, standing at about 2 megapixels as well as its memory not being removable. The phone is priced currently around 500 to 600 dollars and most consumers are happy with their current mobile device; essentially, this phone is aiming at the high end consumers. Apple’s choice of distribution channel has also been because only Cingular and Apple stores are allowed to sell iPhones. Finally, its purpose is to be questioned; does the phone fulfil corporate duties or is it just an entertainment system? {draw:frame} The iPhone’s Opportunities There is quite a demand for a better mobile computing experience. The iPhone tries to combine both powerful computing as well as entertainment into one system. People have also noted that the Mac OS applications for desktop can be easily adapted for the iPhone. The emergence of Wi-Fi networks is pushing for there to be visitor fees instead of having a provider lock in users. It is very likely for the device fees and pay-per-view system to take flight, eliminating the month to month subscription fee. {draw:frame} The iPhone’s threats The majority of threats come from other companies including Nokia, Sony, and Google with their respective products. Smart phones are one popular example that stands to compete against the iPhone. The largest competitor according to most users is Google’s Android. It has similar features as the iPhone, but availability is much higher and the phone itself is cheaper. The other big threats are the hackers. Apple suffers great losses because of â€Å"jailbroken† devices (When an iPhone is â€Å"jailbroken†, the user can get any application from the Appstore for free and can run any third party applications). Conclusion In conclusion, Apple offers some very high quality technical products, though at a relatively high price. The company’s marketing communication is working quit well, Apple advertises on all important media intermediaries, including television, the Internet, and on streets as well. At this rate they would have immense promotion costs, but they can lower it by putting emphasis on Internet-advertisements via websites. {draw:frame} {draw:frame} They try to maintain a positive, humanlike image, which ensures customers about the firm’s good intentions. Over the years, they had many slogans, but their brand recognition has only changed in a positive way: it increased. Apple was formerly better known for its notebooks, but after the successes of both the iPod and the iPhone, people identify Apple as the company which produces the best mp3 players and one of the smartest phones on the market. Its music store; iTunes, is nowadays the prime way of distributing music legally in the world. Through the successful marketing communication and the creative advertisements, Apple will most likely gain more market share in the segment of smart phones and maintain its leading position as the best portable music device producer. Bibliography www. wikipedia. org www. apple. com www. szifon. com www. appleinsider. com How to cite Marketing Communication Analysis on Apple (Emphasis on Ipod and Iphone), Essays

In the Eye of the Beholder The Imaging of Minorities in America free essay sample

A study on our personal viewpoint as a result of our ethnicity and the collective mass media. This paper looks at our views of race and ethnic groups as a result of mass media stereotyping. It describes the negative images of minorities distort our views of the world, as stereotypes of the media become part of the common culture of American society. The paper argues that media stereotypes create their own problems of crime, teenage pregnancy, unemployment and despair. Certain things are nearly universal. They are actions that cut across lines of class, race, and ethnicity. Every morning, virtually every American gets up, looks at himself in the mirror, fixes himself up, and gets ready to face the world. Yet the image that a person sees when he looks into the mirror each day is not necessarily that seen by others. Ones personal background colors the way one views those around him. We will write a custom essay sample on In the Eye of the Beholder: The Imaging of Minorities in America or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Experiences, images, things learned in school and from television, movies, and books, influence our opinions of the world, and of those who are different from ourselves. The media is a powerful factor in determining our attitudes and prejudices. Films, television programs, and newspaper articles create stereotypes that have a lasting effect not only on our own opinions but also on those who on those who are subject to those opinions. The Italian gangster, the Jewish miser, and perhaps most of all, the Latino gang member, the African-American addict and welfare mother are burned into the minds of Americas white majority. But these terrible images are also seared into the hearts and souls of the often-voiceless minorities whom they purport to portray. Media stereotypes create their own problems of crime, teenage pregnancy, unemployment, and despair.

Activity and Disengagement theory Essays

Activity and Disengagement theory Essays Activity and Disengagement theory Paper Activity and Disengagement theory Paper Looking at the activity theory, each practice persuades elderly to stay active by proving them with activities such as bingo, quizzes, physical activities, music and sensory activates. I believe from this the practice will be able to ensure that elderly people stay active. This theory relates to the practice because people in this practice have retired, however they still have other things to keep them entertained. Living in this practice will make them become part of the community there. This will make them stay involved with others. The practice will promote and prolong their activities. They will make sure that their clients maintain their relationship with the family and friends. However there are some with physical disabilities, mental health disabilities or learning disabilities who may not be able to participate in those activities. This theory convinces others to participate and to keep fit; however there can be times were keeping all clients fit becomes difficult. There are residents who may disengage themselves in the health and social care setting. This could be because they may have physical or learning disability which may make them unable to take part. There are some resident who choose not to get involved, not to take part in the services or activities available with the rest and to stay alone wanting to disengage themselves. People should respect their views as this is part of the Human Rights. The disengagement theory can also relate to health and social care settings if the setting doesnt have enough money to provide with such services and activities. This will not provide with appropriate facilities and resident may disengage themselves because of that. I have found that people who are lonely are twice as likely to develop Alzheimers disease, a large US study has suggested. This means that more people die from loneliness than diseases as I found from my research. So if the care setting doesnt provide with activities and make sure that each client is well aware of those services they can take part in, then it will make them feel lonely and they may be at a high risk of developing Alzheimer. This theory can influence some of the client to forget about their family and friends and just to wait for the rest of their lives. However other clients may find it wrong and always keep in mind not to let the disengagement influence them in the setting. Evaluate he nature-nurture debate in relation to the development of the individual. Nature is what we are born with and inherited. This is things like the way we are and our DNA. However nurture is what influences us from outside such as society determine who you are. It is more about what a person is like due to the environment they are in. I have looked at a debate on nature vs. nurture on gay people. It showed the following questions. Are people made or born gay? Are we all straight until our environment or some traumatic event makes us gay or have we indeed had gay feelings for as long as we can remember? Some of the article is shown below. I was born gay! You cant make someone gay no more than you can make someone straight. Of course environmental factors affect our sexuality. You just cant generalize these types of things. Ultimately what you end up doing is trying to figure out how to stop it like its a disease or somethinginstead of trying to help people ACCEPT themselves for who they are and help nurture them into healthy relationships. I was made gay! Might any of these factors (in the life of someone male) contribute towards giving him a gay disposition, or at least make him more inclined to seek the love of men? An alcoholic parent, mother or father; A cold parent, mother or father; Having been in a boys boarding school since about 11. Looking at this article, I have showed both nature and nurture side of the debate. I agree with the nurture side of this debate. I believe that gay people are gay because of their environment and surroundings. Like the boy that said he was made gay because he was surrounded by boys since he was 11 made him have interest in them. However I dont believe this is the right reason for this. I used to go to a girls school and was surrounded by girls from the age of 12 until I left secondary school and I am not a lesbian. But different people feel different about different situations. He mentioned that he didnt get support from parents as they were alcoholics. This can also be the reason as its the environment he is surrounded by. This debate will help gay people in their development as they will get information they need from researchers such as, scientist, psychologist and qualified people. This debate is useful as it creates ownership. If people are the way they are because of the environment, then what makes the environment this? This is because of who we vote for to lead in our communities. Arguments are given to qualify peoples position, so its useful for those people to take part. This will also mean taking responsibilities. Producing arguments helps with the development of the individual. This is because these arguments come from those who are qualified. They will also get money from this and will continue with researching. On the other hand people may feel that they have to take sides, but it all depends on the individual. For example if you have sickle cell anaemia, then there is no nurture part that is affecting your life as you will have to regularly visit the hospital. However the nurture part can affect the development of an individual if they live in a poor country were the transport to getting hospital is hard and treatments are not available. Personality is also something that people debate is either nature or nurture. Here are both of the sides. Personality is Natural This group believes that your personality is result of evolutionary process. You inherit behaviours due to complex interaction of genes. They control your behaviours. So you dont have a free will to act otherwise. Personality is Nurtured This group argues that you dont get your personality inherited. Your mind is a blank slate at your birth. It is your environment, education and culture that make up your behaviours. There are differences on the issue of free will to change your behaviours. Personally I believe that both nature and nurture influenced me on my outcome. Looking at Darwins theory of evolution, he proposed that like physical organs, your personality is result of natural selection for survival of the fittest. You do as your genes dictate. They suggest that fear of death, fear of injury, fear of snakes, shyness, addiction, criminality and sexual orientation are main examples of inheritable behaviours. This debate can take away responsibilities on the individual and make the individual blame it on education, friends and culture. Also gang culture; if people grow up carrying knifes and guns, they are more likely to make their own children do the same thing or even steal. This will make the individual place the blame on the environment, gene or biology.

Free Essays on Review Of An Easy Burden

â€Å"An Easy Burden† chronicles Andrew Young’s views and inside knowledge of the civil rights movement and race relations in the United States. With his first hand experience with such powerful figures as Dr. Martin Luther King Jr., Young is able to clear misconceptions and educate people of what the movement was about and why it went where it did. By holding positions in the Southern Christian Leadership Conference and also on a governmental level, he allows us to hear a point of view some might never have known. Young was a man who faced many hardships at an early age; one being the color of his skin. Born in New Orleans, he was set in a racially diverse neighborhood. He was educated by his father as to why people acted different towards Young. â€Å"Daddy taught me that racism was a sickness, and to have compassion for racist whites as I would have compassion for a polio victim. Racism wasn’t a problem with me, he told me, it was a problem they had.† Although his father told him to take a compassionate approach he didn’t leave him feeling like he was defeated. â€Å"Daddy had a genuine, turn the other cheek attitude, although he didn’t believe in becoming a victim.† It is easy to see that Young was introduced to compassionate progress which is what he went on to achieve. Against his parent’s wishes, he went into the ministry. It was his faith that led him to join Dr. King in the Southern Christian Leadership Conference. The message of a n on violence and Christian love could transform people being oppressed and their oppressors. As is known today, social change does not come easily. With social change comes pressures. In this respect, what Young was advocating for in the 1960s came with many pressures. Segregation was forcefully established and to plan a success movement their needed to be strong leadership. Young says, â€Å"The non violent approach is not emotional, although it is deeply spiritual. It i... Free Essays on Review Of An Easy Burden Free Essays on Review Of An Easy Burden â€Å"An Easy Burden† chronicles Andrew Young’s views and inside knowledge of the civil rights movement and race relations in the United States. With his first hand experience with such powerful figures as Dr. Martin Luther King Jr., Young is able to clear misconceptions and educate people of what the movement was about and why it went where it did. By holding positions in the Southern Christian Leadership Conference and also on a governmental level, he allows us to hear a point of view some might never have known. Young was a man who faced many hardships at an early age; one being the color of his skin. Born in New Orleans, he was set in a racially diverse neighborhood. He was educated by his father as to why people acted different towards Young. â€Å"Daddy taught me that racism was a sickness, and to have compassion for racist whites as I would have compassion for a polio victim. Racism wasn’t a problem with me, he told me, it was a problem they had.† Although his father told him to take a compassionate approach he didn’t leave him feeling like he was defeated. â€Å"Daddy had a genuine, turn the other cheek attitude, although he didn’t believe in becoming a victim.† It is easy to see that Young was introduced to compassionate progress which is what he went on to achieve. Against his parent’s wishes, he went into the ministry. It was his faith that led him to join Dr. King in the Southern Christian Leadership Conference. The message of a n on violence and Christian love could transform people being oppressed and their oppressors. As is known today, social change does not come easily. With social change comes pressures. In this respect, what Young was advocating for in the 1960s came with many pressures. Segregation was forcefully established and to plan a success movement their needed to be strong leadership. Young says, â€Å"The non violent approach is not emotional, although it is deeply spiritual. It i...

Look for the fax that im sending you Essay Example | Topics and Well Written Essays - 1000 words

Look for the fax that im sending you - Essay Example The firm seeks to thrive through employment of friendlier and skilled staff, which in combination with great prices, is set to propel the repeat business that will be reliable. The firm expects that as the price of medication continues to rise, Inter-Global Medicare will be increasingly be appealing to the clientele’s sense of value, affordability, and convenience. Inter-global Medicare Entrepreneurs has come on board with the best prescription medication that seeks to fill the therapeutic gap that many scientific attempts have failed to break. Antiobesity Treatment, which this firm has developed, is called surgical sympathectomy. This entails administration of tables and a theatre surgical operation that is aimed at removing some of the excess fats from the body. After that, the patient is taken through a physical exercise session for at least two months and utmost five months within the supervision of the experts and within the facility. The degree of efficacy of this prescr iption will be based on the extent of weight loss. Considering the other past and even the present alternative prescriptions to the Inter-Global's drug, it emerges the best in terms of side effects with little body immunity destabilization and physical wellbeing. Objectives The objectives of Inter-Global Medicare entrepreneurs for its first four years in the market include; i. Deliver beyond the customers’ expectations with superior pricing ii. Increase the market size by more than 35% per year iii. Develop a steady business that survives off its own cash flow. Mission The mission statement of Inter-global Medicare is to provide clients with the best prices for their prescription medications. Our convenience and services will exceed the expectations of the customers. Keys to Success The fundamental keys to success by this firm will include; Satisfaction of the customers so that they are always motivated to come again. To ensure that the overhead costs as well as operating cos ts are maintained as low as possible. To provide effective prices that will be affordable to the customers and a cost-sales competitive tool against the other players in the industry. Company Summary Inter-Global Medicare entrepreneurs is located in Upper-Hill commercial center and offers prescription medications at discount prices to customers by mail order or at the store front. Company Ownership Inter-Global Medicare entrepreneurs are private limited liability corporation. It is registered with the national companies’ registrar under the company’s registration act. Products The Inter-Global Medicare Entrepreneurs offers a wide range of prescription drugs to patients based within Upper hill and nationally. Both generics and name brands will be on offer. In order for clients to purchase medications through mail order, they must first contact The Inter-global Medicare Entrepreneurs over the phone. The customer then needs to mail in the prescription, fax it, or email it . Once it is received and payment arrangements are complete, the prescription will be sent out to the customer via the delivery department. Local customers may stop by the store front to pick up the medications. In conducting any form of business, the concern should be over the welfare of the customers. The pharmaceutical industry is particularly delicate too given the implication of wrongful administration of drugs on patients. Based on this, the firm would do everything to ensure the safety

Biostatistics Essay Example | Topics and Well Written Essays - 1000 words

Biostatistics - Essay Example 2012, p. 772). Here, the P value is greater than 0.05, and yet the authors say that the differences were not significant. However, the statement means that the evidence presented in the case was not strong enough to consider that the means were different. i. Number of pregnancies is discrete or discontinuous variable. This is because for the subjects to be included in the study they had to be pregnant. Pregnancy takes a distinct value because one is either pregnant or not. ii. Clinical attachment loss (CAL) measured in [whole] millimetres (mm) is a continuous variable because it is a mean of the distances from the cento enamel junction and the center of the pocket. The distances can take on any numerical values hence are continuous variable. a) Mean of maternal age of women with preeclampsia in the sample is a true reflection of the population. This is because the sample mean age and standard deviation are equal to the population mean age and standard deviation. This shows that the population is normally distributed and is in line with some of the assumptions that are prerequisites for accurate statistics (Lomax 2007). b) The most likely maternal age of a woman with preeclampsia drawn at random is 28.5 years. This is because in a normal distribution, the mean, mode, and the median are the same value (Lomax 2007). If the mean of the population is 28.5 years, it implies that the mode and median are also 28.5 years. Therefore, there are high chances that a woman drawn at random from the population is 28.5 years, which is the mode of the population. c) It is expected that 95% of the population lie between the age of 19.5 and 37.5 years. The empirical rule states that in a normal distribution, almost all values lie within 3 standard deviations of the mean (Grafarend 2006). About 68% lie within one standard deviation, 95% within two standard deviations, and 99% within three standard deviations. It follows that 95% of the population lie

Critically evaluate the extent to which prisoners with learning Essay - 1

Critically evaluate the extent to which prisoners with learning disabilities are discriminated against in the criminal justice system( prison.) - Essay Example Various studies have been conducted emphasising upon this issue where the discrimination in the justice systems involving prisoners with learning disabilities are assessed. Based on a similar context, the study conducted by Fazel & et. al. (2008) revealed that among the aggregate population of prisoners worldwide, a large proportion of imprisoned criminals can be observed as suffering from a kind of disability (Institute for Research and Innovation in Social Services, 2009). This study will be focused on the issue related with the prevalence of prisoners with disabilities today have become a significant concern for researchers being strongly influenced by the social movement emphasising upon discriminatory practices. Research studies in this relation have revealed that prisoners with learning disabilities, which are often categorised as Autistic Spectrum Disorders narrate a comparatively more disturbing psychiatric analysis results, based on their experiences during interrogations and jurisdiction (Leggett & et, al., 2007; Myers, 2004). However, the degree of discrimination or rather relaxation dictated for criminals with learning disabilities, differ from one jurisdiction system to another. Based upon this particular issue, the study will intend to critically evaluate the degree of discrimination being practiced by various jurisdiction systems when judging the criminal conduct of prisoners with learning disabilities. With this concern, the discussion will be structured through an introductory explanation of the issue in focus and comprehensively head towards describing the points along with relevant evaluation. Illustrations will also be taken into account to substantiate the findings of the study where the arguments will be prà ©cised in the conclusion section. Recent updates confirming the noteworthy percentage of vulnerable prisoners identified with learning disabilities was presented by the report published by Talbot (2012). The report confirmed that only

Landscape Character Assessment for Heritage Management

Landscape Character Assessment for Heritage Management In 200 words or less describe why landscape characterisation has over the past decade provided a significant new dimension to heritage management practice Landscape Characterisation has been described by English Heritage as ‘a powerful tool that provides a framework for broadening our understanding of the whole landscape and contributes to decisions affecting tomorrows landscape.’[1] Landscape characterisation enables archaeologists, landscape specialists, and conservationists to work together to manage change within landscapes, using a common source that compiles often disparate research into the character of landscapes into a unified and accessible ‘map’ of the area. For heritage management this development is particularly useful because it allows for a more comprehensive study of the area under management – such as the identifying, mapping and assessing of habitats. This allows for more careful consideration of development planning especially in semi-rural areas where land is sought for residential use. To better understand the character of a landscape is to learn how to best protect it and this of fers the potential for a better ‘case’ for preserving important and/ or historic features of landscapes. The process is unique as it helps to facilitate the compilation of data from a great variety of specific historical, archaeological, and paleontological sites onto internationally accessible databases – this information is then used to help professionals manage change within landscapes on a national scale. This information can be put to good use in heritage management, particularly in terms of resources for education and visitor information. Landscape characterisation also helps the cohesion and implementation of management action plans and facilitates the strategic conservation of heritage. It does this by providing a historical context for already existing descriptions and research on landscapes, thus developing the understanding of how to manage landscapes especially on a local and regional level. Issues that interact through the process of landscape chara cterisation include local development and its control, environmental issues, and government proposals. Its use has also widened the scope for heritage management practice as it provides valuable data for existing heritage programmes and assists in future proposals involving historic field systems. Using at least three examples describe the benefits and uses of characterisation for managing landscape change. Your examples can be either urban (eg. from the EUS and UAD programmes), rural (eg. HLC) or thematic, or a combination. Historic Landscape Characterization was first developed in Cornwall in 1994 and now runs as a well-established and major programme that has redefined work with spatial historic analyses (Clark et al, 2004). It has altered perceptions of how the historic environment should be managed and encourages professionals to take into consideration the greater historical timeframe of the landscape where development has been slow, rather than more recent changes which have tended to be more rapid and unsustainable. The approach does not attempt to set precedents – rather it aims to open up discussion of land-use and make accessible information that could influence contemporary decisions. The rural impact of landscape characterization work has much to do with methods of maintaining, conserving, and managing heritage – both geological, archaeological, and architectural heritage. As expressed by Clark et al in their publication for English Heritage: â€Å"The drawing of ‘red lines’ around parts of the historic landscape was seen to risk devaluing the areas outside of the line; most importantly, it was not clear what would  be achieved other than a flagging up of interest, an objective that can be reached more directly and clearly by other methods.†[2] In both Hampshire and Lancashire the programme is reshaping the approach towards heritage management by producing interactive GIS-based descriptions of the ‘historic dimension the time-depth that characterises [the] rural landscape.’[3] It benefits from being approved by and working in accordance with the European Landscape Convention; this shows that the approach is not only applicable to projects outside the UK but has been welcomed by foreign professionals and its value recognised. As much as the UK, Europe is experiencing the squeeze of development, especially in its rural areas, and HLC is useful as it specifically focuses on how to protect and manage these changing rural landscapes. It distinguishes itself from other methods as it has been identified as being more direct and clear than other methods.[4] Perhaps one of the greatest potential selling points of the programme is that it addresses a loophole in the system, whereby common rural land can become overlook ed – falling in a ‘gap’ between the safety of having visible buildings of obvious archaeological importance and being of special scientific importance or exceptional natural beauty. In many cases the historical importance gets overlooked. English Heritage prides itself on the useful amalgamation of ‘Historic Landscape Characterisation (HLC), run in partnership with County Council Sites and Monuments Records.’[5] Landscape characterisation is developing into one of the most useful and valuable resources in a society that promotes development and change, and which does so in response to the increasing demands being placed upon Britain’s landscape by the country’s economy and burgeoning population. As noted by Ucko and Layton[6] landscape character research is primarily driven by research objectives that require more in depth and comprehensive information about the landscape. For example, English Heritage need conservation-oriented information, while the planning system needs guidance, and land management decisions can rely upon the mapping of information to create landscapes of the future. A good example of how HLC is being used in the rural landscape can be seen in Suffolk, where a local Heritage Initiative has been overseeing a survey of the landscape that incorporates landscape mapping and photography. The objective of the initiative is to follow up a similar survey that was c onducted in 1999, and involves a partnership between the Womens Institute federations of East and West Suffolk, the local planning authorities in Suffolk and the Suffolk Coasts and Heaths Project Partnership.[7] This is a good example of what the process of landscape characterisation can bring to a community; it can promote the integration of otherwise separate governing bodies and social groups, and thus facilitates a more comprehensive understanding of the area. Different local Women’s Institute groups throughout Suffolk (about 75% of the total) surveyed the landscape and received training through events, a handbook, a leaflet and a video. The results of the study have been used to identify, rate, and type sources changes in the landscape between 1999 and 2004. The results were said to be assessed and analysed to ‘test the effectiveness of planning policies in protecting and enhancing landscape character.’[8] To aid community cohesion and promote the findings a n exhibition of the WI groups’ findings was created, as well as local exhibitions within each community that took part. At Creswell Crags near the Peak District a Management Action Plan has made use of landscape characterisation work within an ecological potentiality study that: Identifies, maps and assesses the management of existing areas of high quality habitat characteristic of the Heritage Area Identifies, maps and assesses the potential for linking and extending these areas of high quality habitat Identifies landscape characterisation work and its relationship to identification of potential for wildlife corridor links or extensions to major biodiversity nodes.[9] Again, this example shows the potential for working on an interdisciplinary basis where landscape character can help professionals from different academic backgrounds to work together in better understanding of the forces which shape and change our historic landscapes. English Heritage has also been researching extensively into historic fields and settlements in their project titled ‘Turning the Plough’ that culminated in a publication documenting the dramatic loss of mediaeval fields systems in the east Midlands. Using landscape character research the project results established that ‘the loss of these ridge and furrow landscapes is extreme’[10] and that English Heritage, DEFRA and other agencies have the ’urgent’ task of sustaining a future for what remains. These examples qualify the study of landscape character as a crucial development in the archaeology profession but also one that links archaeology to a number of other important areas, s uch as planning, community work, heritage management, and geology. It is important to recognise that landscape change occurs as a result of many different influences that the activities of mankind within the landscape reflect, embody, and destroy formations which owe their existence to much older geological processes. It is our choice whether we choose to preserve the record of human endeavour as shown by the mediaeval field system project ‘Turning the Plough’ and the extent to which we maintain and preserve the heritage of rural landscapes depends on the availability of funds, resources, and the efforts of professionals. Perhaps of more apparent concern is whether we do actually have a choice, or whether landscape change is accelerating beyond our control. These are some of the issues that projects involving landscape characterisation seek to address. Bibliography Clark, J, Darlington, J, and Fairclough, G, ‘Using Historic Land Characterization.’ (2002), English Heritage [online]. Available from:  http://www.english-heritage.org.uk/upload/pdf/a4report.pdf Countryside Agency, 2006 [online]. Available from:  http://www.lhi.org.uk/projects_directory/projects_by_region/east_of_england/suffolk/suffolk_changing_landscape/index.html  [Accessed 24/08/08] English Heritage, ‘Landscape Character.’ [online]. Available from:  http://www.english-heritage.org.uk/server/show/nav.1293  [Accessed 23/08/08] English Heritage. ‘Cresswell Crags Limestone Heritage Area’ [online]. Available from:  http://www.english-heritage.org.uk/server/show/conWebDoc.4112  [Accessed 24/08/08] Hall, D. (2001), Turning the Plough. Northamptonshire County Council [online]. Available from:  http://www.english-heritage.org.uk/upload/pdf/turning_plough.pdf. Full version available from:  http://www.northamptonshire.gov.uk/goto/openfields  [Accessed 24/08/08] Ucko, P.J, and Layton, R. (1999) The Archaeology and Anthropology of Landscape: Shaping Your Landscape. London: Routledge  1 [1] English Heritage, ‘Landscape Character.’ [online]. Available from:http://www.english-heritage.org.uk/server/show/nav.1293[Accessed 23/08/08] [2] Clark, J, Darlington, J, and Fairclough, G, ‘Using Historic Land Characterization.’ (2002), English Heritage, p.4. [3] English Heritage [online]: http://www.english-heritage.org.uk/server/show/nav.1293 [4] Clark et al, 2002: 2. [5] English Heritage [online]: http://www.english-heritage.org.uk/server/show/nav.1293 [6] Ucko, P.J, and Layton, R. (1999) The Archaeology and Anthropology of Landscape: Shaping Your Landscape. London: Routledge. [7] Countryside Agency, 2006 [online]. Available from:http://www.lhi.org.uk/projects_directory/projects_by_region/east_of_england/suffolk/suffolk_changing_landscape/index.html[Accessed 24/08/08] [8] Ibid. [9] ‘Cresswell Crags Limestone Heritage Area’ [online]. Available from:http://www.english-heritage.org.uk/server/show/conWebDoc.4112[Accessed 24/08/08] [10] Hall, D. (2001), Turning the Plough. Northamptonshire County Council [online]. Available from:http://www.english-heritage.org.uk/upload/pdf/turning_plough.pdf. Full version available from:http://www.northamptonshire.gov.uk/goto/openfields [Accessed 24/08/08]

Ferdinand Magellan :: essays research papers

Ferdinand Magellan was born circa 1480 in Sabrosa, Portugal. His father was Dom Ruy Magellan, a nobleman and sheriff. He was married to Donha Alda De Mesquite. He was born Fernà £o de Magalhà £es, but changed it later. Ferdinand Magellan had 2 siblings: a sister named Isabel and a brother named Diago De Souse. This aspiring explorer and adventurer spent his childhood as a page at the Portuguese court doing errands and chores. He also went to school at a monastery. When he was only 10 years old, Magellan’s parents died. About 5 years later, the King of Portugal died, and Magellan’s brother-in-law, Duke Manuel (sometimes called Emanuel), was made the king. In 1506, Magellan went to the East Indies, taking part in many exploratory and military expeditions in the Spice Islands. By 1510 he had been promoted to the rank of captain. However, his military glory ended after he secretly sailed a ship east without permission. Because of that, Magellan lost his command and had to return to Portugal. Magellan was expecting a decent job when he returned, but was in for a surprise. He only managed to get a lowly job at court, much like the one he spent in his childhood. Magellan asked the king for a higher paying and more respected job, but the king refused. From that experience, Magellan concluded that the King of Portugal didn’t like him one bit. It seems that Magellan got his plan for his famous exploration from his voyages in 1506 to the Spice Islands. It must have sparked the idea that maybe there was a west route to the Spice Islands, instead of the already-proven east route. Magellan proposed this idea to the Portuguese king, but funding from Portugal was refused.  Ã‚  Ã‚  Ã‚  Ã‚   Magellan, fed up with refusals from Portugal, moved to nearby Spain and became a citizen there. It was here that Magellan changed his name from Fernà £o de Magalhà £es to Fernando de Magallanes. He married a woman named Barbosa there. Magellan, determined, brought his plan to King Charles, the king of Spain, in 1517. The King approved of it and provided Magellan with funding! On September 20th, 1519, Magellan set out from Sanlucar de Barrameda with 250 men and 5 ships: the Trinidad, San Antonio, Victoria, Conceptio, and the Santiago. They started by sailing down the west coast of Africa, until they got to the equator. Then Magellan’s fleet turned west, to cross the Atlantic.